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Who We Are

We founded AutoAPR on a simple belief statement: Finding a car in budget shouldn't be complicated.

For years, consumers had to visit one website to learn a fair vehicle purchase price, another to get the value of their trade-in, and still another to begin the complicated process of figuring out their monthly payment. Each step of the process required unnecessary amounts of personal information and offered little value in return. When consumers showed up at the dealer, they were either overwhelmed or underinformed — and, in either case, a bit skeptical of the sales team.

Then we came along.

AutoAPR exists to provide everything car shoppers need to know about auto finance in one convenient location, without demanding social security numbers or other sensitive information that could put their identity at risk. Our tools help dealers position themselves as a helpful guide, build trust with consumers, and close more high-quality leads than ever before.

Our Mission

We empower consumers to stay in budget and make well-informed finance decisions.

Our Vision

We envision a world where informed consumers buy from trustworthy dealerships in less time and with less effort.

Our Values

Consumer Protection - Consumers will never be asked for information that could put their identity or the dealer's reputation at risk.

Personal Connections - Our tools help dealers provide more personalized service and financing information based on consumers' individual circumstances.

Transparency - We help consumers find a car in budget the first time — no surprises, no bait-and-switch, no fine print.

Efficiency - We provide all the information consumers need to make informed decisions and dealers need to close more deals in one convenient tool.

AutoAPR Data Points

Serving dealers across the United States and Canada
dealers using
of overall traffic
converted to a lead
people reached


Charlotte, NC
Columbia, SC
Scottsdale, AZ

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