Does the thought of visiting a car dealership and being approached by a salesperson fill you with dread? If so, you’re not alone. Heading to the dealership to buy a vehicle sparks anxiety in some car buyers because of the inevitable encounter with a salesperson.
For years, car salespeople have gotten a bad wrap. They’re often described as sleazy, pushy, and even untruthful, which puts many car buyers on the defensive from the start. However, the truth is that your salesperson will be a necessary part of the car-buying process, and he or she is there to ensure the sale and delivery of your next vehicle go as smoothly as possible.
There really are great salespeople out there, and once you know what to look for, it’s fairly easy to discern if you should trust your salesperson. Read on to learn a few key signs that you’ve found a car salesperson you can trust.
Sign You Can Trust Your Salesperson #1: They Acknowledge Your Budget
Before you arrive at the dealership, do a quick calculation of what you can afford to spend month to month on your new vehicle. Then, share your budget immediately when you meet your salesperson.
If your salesperson balks at that number or suggests an increase in your budget within a matter of moments, consider working with someone else. Disregarding your financial circumstances is a major red flag and a sign they care more about their quota than you.
On the other hand, a trustworthy salesperson will always acknowledge your budget right away and work with you to get the vehicle you want within that specific price range.
Sign You Can Trust Your Salesperson #2: They Provide Clear, Quick Information
Buying a vehicle is a major purchase, no matter the make, model, or year of the car in question. Any salesperson who deserves your trust understands this and will be quick to provide the information you need to make the decision that’s right for you.
Look for a salesperson who is quick to answer your questions—without hiding behind industry jargon or confusing terms. This is a good sign that he or she wants to guide you through the purchasing process as smoothly as possible.
Sign You Can Trust Your Salesperson #3: They Create a No-pressure Environment
You may have been warned that salespeople are pushy and overbearing. You may even worry that a salesperson will try to force you to stay at the dealership until a sale is made.
Fortunately, this simply isn’t the case for a majority of car salespeople. Most salespeople know that buying a vehicle is a big decision, and piling on the pressure is only going to push a buyer away.
Trustworthy salespeople will let you take the lead—from the test drive to discussions of financing options. If you feel empowered to make the choices that best meet your needs, you’ve probably found a car salesperson you can trust.
Sign You Can Trust Your Salesperson #4: They Demonstrate an Understanding of the Buying Process
Purchasing a vehicle–new or used–takes time, and there are several moving parts that must be completed correctly to finalize a sale. Your salesperson has an in-depth understanding of each phase of the process, and he or she should carefully explain what you can expect from start to finish.
A salesperson who deserves your trust will talk you through each aspect of car-buying without you having to ask. He or she will also happily answer any questions you may have.
It’s good to keep in mind that one part of the buying process your salesperson has very little control over is the price of your trade-in or the vehicle you wish to buy, so don’t worry too much about having to haggle over price with a wily salesperson. That’s a scene more often found in television shows than reality.
Why Most Car Salespeople Are Trustworthy
Thanks to online reviews and the viral nature of social media, auto salespeople know how important it is to build a good reputation and keep their customers happy. It’s truly in their best interest to be someone you can trust—after all, who knows how many friends you may send their way if you have a good experience?
Although car sales associates are often viewed as the bad guy, that stereotype rarely rings true. In fact, most customers who buy from a reputable dealership have a great experience with their salesperson.
Your salesperson wants you to be an informed, happy buyer at the end of the day, and he or she is there to make that happen without stress, pressure, or confusion. Ask yourself if your car salesperson is meeting the criteria above, and if so, know you can trust them with your vehicle purchase.